Michael Cross – Microsoft Dynamics CRM Consultant

Using Microsoft Dynamics CRM to improve your relationships with customers and increase your sales and profits.

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E-mail marketing with AWeber

August 19th, 2007 · No Comments

If you are serious about generating leads using the Internet, nurturing the leads until they are ready to buy, and then building relationships with your customers after the initial purchase, then e-mail marketing is an absolute must!

There are many inexpensive solutions available, but the one I like the most (so far) is AWeber.

Why? Well, like almost every other e-mail marketing service provider out there, AWeber’s e-mail marketing solution is easy to use, the company is serious about preventing and fighting spam, and it’s inexpensive (anywhere from $15 to $20 per month, depending on how far in advance you pay).

There are two key differentiators from other services:

  1. AWeber provides the ability to e-mail RSS feeds so that it can be used on your blog to send e-mails of blog postings. Of the other of the popular services I have checked, only iContact (formerly IntelliContact) provides this capability, but at a much higher price.
  2. AWeber charges by number of subscribers, rather than number of e-mails sent. The flat monthly fee allows for up to 10,000 subscribers in your database. Each additional 10,000 subscribers is $9.95 per month. This means that you can have unlimited campaigns, lists, follow up messages, broadcast newsletters, and message size.

Unfortunately, at this time, AWeber’s solution does not integrate with Microsoft CRM. Maybe I can convince them to develop this integration in the future.

Anyway, if you need the ability to build your list of prospects and customers, and to easily stay in touch with them via e-mail, then check out AWeber. I think you will be happy.

Tags: E-mail Marketing

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